Airbrush Action’s Facebook page, http://on.fb.me/1hdrw30, reached a milestone today: 180,000 ‘Likes,’ and over 1 million views this past week! “When I took charge of the page about a year-and-a-half ago AirbrushActionMag had about 4,000 ‘Likes,’” explained Cliff Stieglitz, Airbrush Action‘s publisher. “I had virtually no experience with social media, and up to that point hadn’t even seen our own page! But, I finally took to it, and got good at it. In fact, I’m currently writing an e-book on how people can more rapidly build their ‘Likes’ and drive traffic to their page. The fact is, I worked really hard on http://facebook.com/AirbrushActionMag, and to this day, I don’t allow anyone else to post to it.” Stieglitz finds that unless you post every day, or every other day at the very least, your audience will quickly dwindle. “We boost many posts, and find that the “correct” advertising approach on Facebook is key. There’s actually a lot more to it, but that’s beyond the scope of this article.” In fact, Stieglitz consults a number of companies on Facebook.
“Last August, I consulted one company who runs an anti-Islamic Facebook page. He had about 18,000 ‘Likes’ and bragged that he’d have 20,000 by winter. I helped him engineer a Facebook ad campaign that included an ad featuring a picture of sexy women in burkas. He not only exceeded 20,000 ‘Likes’ in less than a week, but he just passed 200,000!”
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